Marketing Strategy and Execution
No-nonsense advice and help for ambitious businesses.
Hi, I’m Harry, a marketing consultant based in Bristol.
I help businesses untangle the unnecessary complexity of modern marketing. Analysing your business from the ground up, we’ll identify what your target market looks like and thinks about, how best to position you against the competition and put a plan in place to reach them.
I don’t waffle, advise you on things you don’t need or outstay my welcome. Just simple, marketing advice built on 15+ years of experience.
Poor marketing isn’t pretty.
Companies waste valuable time and money going round in circles – dabbling in a bit of advertising here, social media there, endlessly ripsawing from tactic to tactic…
To break this aimless cycle, I provide smart, process-led consultancy that re-establishes order from the chaos.
My strategy workshops help cut out the noise, the nonsense and the fluff that surrounds modern marketing.
I break your business offering down to the fundamentals and set a new direction with actions and activities you can implement straight away for immediate benefit.
Pay Per Click (PPC) Advertising
Over 90% of all internet users can be reached with Google Ads.
Facebook now has over 2.5 billion active users.
And last year, LinkedIn profiles surpassed 690 million.
PPC advertising offers you the ability to put your brand, product or offer in front of millions, even billions, of potential customers across any of these platforms – almost overnight.
It’s a powerful weapon in any company’s marketing arsenal.
But as ever-more advertisers join the PPC party, costs are going up.
To survive long term your PPC accounts must work harder and smarter than your competitors.
When you can’t afford to do half a job, trust someone with experience.
I’m Harry Burton, Managing Director of Albion.
I’ve spent 15+ years working in marketing roles across a range of businesses and sectors. I have worked with FTSE-listed retail giants, to technology start-ups and family-run companies.
No matter the product or market my interest is always the same – what makes somebody buy? With the question answered, I craft the right message and apply the best strategy to reach and connect with your target audience.
I hold a first-class honours degree in marketing and various digital marketing qualifications that keep me at the frontier of what is happening in modern commerce.