PPC For Lead Generation
Drive more qualified leads. Win more valuable customers.
✔️ Complete strategic alignment and optimised budget allocation
✔️ Full funnel audience building and prospect nurturing
✔️ 1-2-1 account management with an experienced PPC professional
✔️ Focus on metrics that matter (MQLs & Opportunities) – not just leads!
✔️ Low-risk, performance based compensation model
Struggling to make PPC work for your business?
❌ Feel like you have no cohesive plan?
❌ Worried you’re not spending your budget efficiently?
❌ Think your existing PPC agency is fleecing you?
❌ Can’t achieve the target CPAs you need?
360° Paid Media Management
Lead Generation Via Expert PPC Management
Albion is your expert paid media partner for businesses looking drive more leads via PPC.
We have spent 15+ years working with Google Ads, Meta Ads, Microsoft Ads et al. finding the right combinations of channels and campaigns that actually turn the needle on business growth.
We are rigorous when it comes to prioritising ad spend in the right places – first creating a deep understanding of your unique business, position and competitive environment – and then building advertising funnels that reach, nurture and convert attractive prospects over time.
We measure performance against KPIs that matter – qualified leads, opportunities and booked sales – to ensure your business is focusing on the right indicators and not just popular, but ultimately flawed, vanity metrics like top line leads.
Paid Media Platforms We Work With
Who Is Our Service For?
Our paid media management service is suitable for businesses spending at least £2000 a month on lead generation PPC activity.
We have a strong track record of delivering impressive results and are happy to provide reference companies for you speak to should you require it.
We’d love to be a part of your journey and help you take your business to the next level. To find out more, you can click the button to schedule a free call.
Why Work With Us?
Omni-Channel Experience
We have extensive experience running PPC campaigns for businesses across all suitable channels.
From Google Ads, to Meta, Microsoft and pinterest.
You get a unified paid media strategy that deploys each platform appropriately – without the vested interests of just ‘looking good’.
Tailored Approach
Every business is unique, with different challenges, competitive markets and objectives.
The service we provide is tailored. We take the time to learn about your strengths, your customers and the companies around you.
The benefit is a well-planned and effective PPC strategy that delivers long term success.
Relationship Focused
We value honesty and realism in business relationships.
We won’t recommend services or channels if we feel there is no need for them, but conversely, we will encourage investment where we believe value can be added.
A good relationship is forged on communication – so staying in touch regularly is important to us.
Our lead generation paid media management service includes:
Strategy & Sales Funnels
Having created thousands of paid media campaigns for clients over the years, we’ve developed a number of proven strategies and processes for delivering excellent results. We will assess the products and services you offer and recommend a campaign funnel that we believe will generate the level of enquiries you require.
Account Audit & Research
Where possible, we start with an extensive ad account audit which helps us identify areas for improvement and speed up the process to optimisation. We combine this with a keyword research and audience profiling process where we create pen portraits of target customers, helping to develop influential messaging for landing pages and ad copy where relevant.
Campaign Structure
After reviewing your objectives and your products or services, we will recommend the optimum combination of platform and campaign types available. This involves determining how best to allocate your budget across Google, Meta, Bing, pinterest, TikTock etc and whether Search or Display campaign types are best for your unique scenario.
Ad Copy & Creative
We use our experience in asset creation (or work with your internal team) to create compelling text and display ads that target the right prospects, with the right message, at the right time. And should you need help with video production for video-based campaigns, we have a network of talented content creators we can call on to help tell your brand story in a visually impressive way.
Building Brand Awareness
We want your PPC campaigns to help elevate your brand and business above your competition and become a key component of your marketing success. Instead of solely generating customers in the short term, we are committed to helping make your brand famous, increasing awareness in your niche wherever possible and building a loyal customer base.
Testing & Optimization
We closely monitor campaign performance and adjust accordingly over time for optimum performance. We’ve demonstrated time and again how continually testing ad creative, trialling different bidding strategies and leveraging machine learning can lead to incredible improvements in return on ad spend and leave your competition wondering how to keep up.
OK, so what happens next?
1. Book your free strategy call
Drop us an email at hello@albionmarketing.com or fill in the contact form down here. We’ll be in touch to confirm your free consultation where we will assess your needs and see if we’re a good fit for each other.
2. Proposal & quote
After our initial strategy call, if we both feel there is a good fit, we will put together a proposal for what we believe is required or what you specifically need. Our quote will be determined by the scope of the work, your own budgets and specific goals.
3. Let’s get started!
If you accept our proposal we will book in a time to start building out your new PPC strategy or optimising existing channel activity. We’ll work as an extension of your internal team – keeping you up to date on initiatives and actions to ensure we’re in alignment with your broader marketing goals.
Client Reviews
“A key cog in our marketing, I can’t recommend them highly enough!”
“Their expertise has been a great asset to our business.”
“I wholeheartedly recommend Albion to anyone seeking top-notch SEM expertise. Thank you for your exceptional support and skill.”
FAQs
1. Which PPC Channels Do You Work With?
We currently offer consultancy and management services for Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads.
In certain circumstances we can offer help with additional traffic platforms such as pinterest, TikTok, Amazon and X.
2. How Long Does It Take To See Results?
PPC campaigns can start showing results relatively quickly, often within days or weeks. However, maximising ROI depends on optimising factors such as ad creative, audience targeting, keyword exclusions, landing pages, product feeds and bid strategies over time. Typically, well-managed PPC will show measurable improvement after the first 3 months as data is gathered, ads are refined, and targeting is optimised.
3. How Do You Determine The Correct Budget For My PPC Activity?
Recommended budgets are determined by your business goals and specific circumstances. We will take several factors into account, however, such as the average cost-per-click (CPC) for products or services in your sector and the selected audiences we will be targeting.
After that we need to conclude the best channel split for your goals – allocating budget most effectively across Google, Meta, Microsoft or which ever media channel best fits your market.
4. How Much Do You Charge For Your PPC Services?
Pricing is determined on a case-by-case basis determined by the level of service required (consulting or management), competitiveness of your market and scope of the work involved.
However, here is some indicative pricing based on certain models of involvement:
Hourly consultancy rate: £150
Daily consultancy rate: £650
PPC management (under £10k month spend) 15% of monthly ad spend
PPC management (£10k – £30k month spend) 13.5% of monthly ad spend
PPC management (£30k+ month spend) 12.5% of monthly ad spend
Individual channel account setup fees also apply and are determined by the scope of the work involved (campaign setup, conversion tracking, feed optimisation etc) and charged at an hourly consultancy or daily rate.
Performance-based pricing options are also available and determined on a case by case basis.
5. Do You Have Capacity To Work With Our Company?
We manage only a select number of clients to ensure we deliver the highest level of service possible. If you have found this page, however, it is because we currently have capacity in our client portfolio.
The extent of assistance we can provide, however, will be determined by our existing commitments and client non-compete clauses.
About Albion
We’ve spent 15+ years helping businesses with paid media marketing, driving growth for companies across a diverse range of industries.
Find Out More About Us >
View Harry’s Profile On Linkedin >
Let’s Talk Advertising…
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.