PPC Specialist – Harry Burton
Does your pay per click marketing activity feel a bit…scattergun?
Do you worry that you are aimlessly firing your advertising budget out into the internet with no strategic objective or insightful system to see what is and isn’t working?
Hi, I’m Harry.
I’m a freelance PPC specialist with 13+ years experience.
Since 2008 I have worked with businesses of all kinds – from FTSE-listed e-commerce giants to technology start ups and family-owned companies.
I deeply understand the PPC challenges organisations of all sizes face and know which levers to pull and dials to turn to deliver results.
While I have extensive experience in pay per click – I am not just about modern techniques.
I adopt a “fundamentals first” approach. I want to get to the bottom of who your target market is, how they think and feel and what your unique value proposition is before spending a penny on advertising – in my mind, an absolutely crucial process for delivering exceptional results.
How to work with me…
I know that every business is unique, with different resources and individual needs.
With that in mind, I can work with you in two ways.
Option 1 – PPC Consultancy
With a consultancy arrangement I will come in to work with you or your team on temporary basis.
After an initial ‘on boarding’ workshop – where we analyse your target market, your unique message and your competitive environment – we will put a plan in place to optimize your customer journey and account structure.
I will carry out the most appropriate targeting research (whether keyword or audience based), craft compelling landing pages, implement effective conversion tracking and setup the best bid strategies for your products or service.
I’ll work with you in an ‘in and out’ arrangement, only for the period of time you need me and leave you in a strong place to manage on your own into the future.
Option 2 – PPC Management
Under a PPC management arrangement, I will take full responsibility of your PPC marketing activity for a monthly fee – based on a percentage of your advertising spend.
After an initial on-boarding workshop and setup process, I will work to optimise your account performance over time, continually tuning the right levers and dials – based on the data I see – to deliver superior results.
This is a good option for businesses without the in-house resources to manage daily PPC tasks themselves or who would like to benefit from an experienced head who can make the most of your investment.
Why Work With Harry?
Not only have I have been working with PPC for over 13 years, I am well experienced in all areas of the marketing mix.
Great PPC benefits from great value propositions, copywriting, website layouts and lead nurturing activity.
You need multiple marketing factors working in unison to ensure exceptional PPC results.
Every business is different, with different challenges, available resources and objectives.
The PPC consultancy I provide is tailored. I take time to learn about your strengths, your customers and the companies around you.
The benefit is a well-planned and effective PPC strategy that delivers long term success.
I value honesty and realism in business relationships.
I won’t recommend campaigns if I feel there is no need for them, but conversely, I will encourage investment where I believe value can be added.
A good relationship is forged on communication – so staying in touch regularly is important to me.
The PPC Platforms I Work With
Google Ads is the biggest PPC platform in the world with over 30 billions ads served…each day!
With Search Ads we can reach customers as they type specific product or service keywords into Google.
With Display Ads we can reach new prospects as they browse other websites on the internet or nurture them after they have found you for the first time. And that’s just the tip of the iceberg.
With Facebook Ads we can put your business in front of your ideal customer as they scroll their feed or use one of its other applications like Instagram or Messenger.
We can be laser focused on the type of person you’d like to reach – presenting ads in multiple formats.
We’ll work on your value propositions and offers to create memorable connections and increase brand awareness across the world’s biggest social network.
With almost 700 million profiles now registered on LinkedIn, there is no better platform for reaching influential business professionals.
For B2B companies, LinkedIn is the new PPC platform of choice, with the option to target individuals by job title, level of experience or even by the company they work for.
It’s a powerful platform that is getting better all the time and rapidly increasing in popularity with advertisers.
Free PDF Download - How I Build Winning PPC Campaigns
Download Free PDF
For management fees and what to expect when working with me, download a PDF that explains how I systematically approach PPC account launches – a proven process for delivering outstanding results.