by Harry | May 21, 2020 | Marketing, Marketing Strategy
Browsing YouTube the other day I came across a TED talk discussing the concept of the ‘Infinite Game’. It is an idea I have been familiar with for a while and relates to how I think about marketing’s role in not just business, but society as a whole. What is the...
by Harry | May 8, 2019 | Humour, Marketing
I would like to write a quick post to thank Paul Davies. Paul is an excellent UK fine artist who has helped inject Albion’s personality across our website via his funny illustrations. I love using humour. Some of the most memorable advertising campaigns...
by Harry | Nov 21, 2018 | A/B Split Testing, Consumer Psychology, Life Force 8, PPC
“People buy because of emotion and justify with logic. Force an emotional response by touching on a basic want or need” – The Young & Rubicam Traveling Creative Workshop We all have ‘go-to’ books for inspiration. When I’m writing PPC ads, mine is...
by Harry | Oct 15, 2018 | A/B Split Testing, Analytics, Branding, Nietzsche, Philosophy, PPC
Philosophy is a subject I’ve always had an interest in – my mother taught it. As a child, family dinner times would often involve a moral debate or rationalising the meaning of life – before we’d wash up and go watch Byker Grove. But the art of questioning...
