My Blog
Read my thoughts on Google Ads, PPC advertising and where digital marketing goes next.
Stop Judging Performance on ROAS
Yes I know I keep beating the same drum - but I say because I really believe it and I see it everyday in my client accounts. Stop judging PPC campaigns on ROAS metrics! You are assuming that absolutely every single conversion can be tracked by an imperfect a digital...
A Big Picture View To Advertising Success
When assessing digital ad performance it is essential to consider what will ALWAYS be UN-TRACKABLE. Think about products with long sales cycles. Multi-person decision making units. Expensive purchases with longer consideration windows. Scenarios where the eventual...
Why Obsessing Over PPC Platform Data Could Be Holding Your Business Back
In the race to optimise digital performance, it’s tempting to lean heavily on in-app/platform data (that's the reporting data from inside Google/Meta/Linkedin etc themselves). After all, their dashboards are all neatly packaged and presented, offering a full-stack of...
When ROAS Measurement Is Not The Answer
It blows my mind that a lot of PPC industry gurus still talk about ROAS as the "be all and end all" of performance marketing metrics. I agree it 'can' be important. However, judging success solely on reported ROAS is misleading because it over credits the short term...
PMAX – From Hero To Zero (ish) In 18 Months
I have a favourite expression:"You either die the hero or you live long enough to see yourself become the villain"Movie buffs will immediately recognise the line from Christopher Nolan's 2008 film - 'The Dark Knight' - where Aaron Eckhart's character, Harvey Dent,...
Why Basic MER Measurement Isn’t Enough
Unless you’re a Paid Media Manager asleep at the wheel, you’ll know that ROAS measurement is dead and everyone should now be bowing down at the altar of MER. For the uninitiated, MER stands for Media Efficiency Ratio (or Marketing Efficiency Ratio). It is a ratio of...
The Three Biggest Challenges Facing Google Advertisers in 2024 and Beyond
No two ways about it, it's getting tough out there. If you're currently running Google Ads or working with someone who is, you'll no doubt have found things hard going in 2024 so far. It's long been my view that things would inevitably end up this way. It is in...
Adopting An ‘Infinite’ Marketing Mindset
Browsing YouTube the other day (as I often do), I came across a TED talk discussing the concept of the 'Infinite Game’. It is an idea I have been familiar with for a while and relates to how I think about marketing’s role in not just business, but society as a whole....
Big Thanks To Paul Davies
I would like to write a quick post to thank Paul Davies. Paul is an excellent UK fine artist who has helped inject Albion's personality across our website via his funny illustrations. I love using humour. Some of the most memorable advertising campaigns of all time...
PPC & The Life Force 8
We all have ‘go-to’ books for inspiration. When I’m writing PPC ads, mine is ‘Cashvertising’ by Drew Whitman. It’s a very accessible, yet comprehensive, book about consumer psychology. And its’ message is simple. To develop effective adverts, you need to understand why people buy.
To understand why people buy, you need to have a keen sense of human nature.
Expertise
Google Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Microsoft Ads
Contact
T: 01793 376266
E: hello@albionmarketing.com
29b Wood Street
Swindon
SN1 4AN
ppc agency swindon | ppc agency bristol | ppc agency cheltenham