PPC Management Service
‘Done For You’ account management across all major PPC channels and platforms.
Have you found it hard to get a handle on PPC?
With so many channels to work with, things can get complex quickly. How do you know where to best allocate budget? Where are you going to generate the best ROAS? Where do you go for direct sales, and where do you go to build a brand?
If you’re trying to manage pay per click in house, or working with multiple agencies concurrently, things can fast become overwhelming and inefficient.
I can help.
I offer a professional PPC management service that takes away the hassle and uncertainty of managing these powerful, but increasingly complex, tools in your digital marketing arsenal.
I differ to most agencies and freelancers with my “strategy-first” approach. I go further than any partner you’ve worked with before to profile target customers, understand your competitive position and blueprint top to bottom of funnel prospect journeys before spending a penny of your budget.
PPC is getting more competitive by the day. To survive and thrive you need a superior, integrated strategy. Find out more about me and how I work below, or get in touch to talk about your PPC challenge now.
So what’s your process for PPC management Harry?
1. Initial Discussion
The first step is to pick up the phone or drop me an email. We’ll step up a convenient time to discuss your business, ambitions and PPC experience over a video call.
On that call we will review the market you operate in, what your target customers look like, your competitive position in the market and the types of products or services you are looking to actively promote.
2. Strategy Workshop
After our initial chat, if we both feel there is a good fit, we’ll book in a strategy workshop together.
My workshop is in-depth exercise where we will get under the hood of your target market, establishing demographics, psychographics and buyer behaviour. We’ll create profiles of ideal customers and complete a competitor analysis to see who we’re up against.
It is here that we will also review the different types of PPC channels available to us and how we can use each to meet our objectives.
3. Proposal & Quote
After the strategy workshop, I will request access to your existing PPC accounts (if you already have them) and will conduct further market and keyword research. From my audit, I will come back to you with a proposed strategy including channel splits, campaign types and target keywords.
I will also include details of my fees, timescales and terms and conditions where relevant.
After taking time to review my proposal, if you would like move forward, it is as simple as saying ‘YES!’ and we can get started.
What types of PPC campaigns do you run?
I create and manage all available types of Google Ads campaigns – including Search, Display, Shopping, Video, Discovery and Performance Max – Facebook and Instagram Ads, LinkedIn Ads and Microsoft Ads.
The platform channels and campaign types I will recommend depends on your business goals and objectives, the nature of the products or services you are selling, your typical prospect journey and the existing creative assets you have available (e.g. product/service photography and videos).
It is very common to run a combination of different PPC channels and campaigns types concurrently, each with a specific role in your overall PPC marketing mix – whether it is brand building, direct sales or customer nurturing.
Find out more about the different channels I work with and campaign types I manage below.
Google Ads Management
With an 85% share of the global search engine market, Google Ads is arguably the most important PPC advertising platform on the planet.
We all know that most new product and service searches start with Google and through its’ search and display network we have the ability to reach billions of potential customers all over the world, almost instantly.
Depending on the nature of and audience for your product or service, we can launch Google Ads campaigns that reach people via Search Ads, Display Ads, Video Ads on YouTube, through Shopping Ads and anywhere else they might hanging out online.
Before launching a single Google campaign, however, we’ll work together to identify certain KPIs and objectives for your business – such as a desired maximum Cost Per Acquisition (CPA), minimum Return on Ads Spend (ROAS) and target Cost Per Customer Acquired (CAC).
From these performance targets, I will then look to optimise and scale your Google campaign over time to deliver ever better figures and keep you hitting your objectives for growth.
Facebook & Instagram Ads Management
Meta Advertising is a fantastic platform for building brand awareness amongst the billions of active users on Facebook and Instagram.
We can utilise a wide range of different campaign and creative types depending on your budget, assets and ambitions, and leverage the platform’s advanced targeting capabilities to reach highly specific audiences, anywhere in the world.
And thanks to Meta’s analytics and reporting tools, we can monitor key metrics such as reach, engagement, conversion and return on ad spend (ROAS) visibly from within the platform. This allows me to optimise your advertising strategies for ever better results.
LinkedIn Ads Management
LinkedIn advertising is a great PPC channel for B2B businesses looking to reach a professional audience.
It allows us to target users based on their job title, industry, company size, skills and other professional attributes. The precise nature of the targeting options offered allows us to put our image and video adverts in front of highly relevant prospects.
LinkedIn’s powerful targeting options and access to professional data make it an ideal platform for account-based marketing (ABM) strategies. We can identify and target specific companies or key accounts to deliver tailored messaging and drive engagement with decision-makers within those organisations.
Microsoft Ads Management
Whilst not quite having as large a search market as Google, Microsoft Advertising, formerly known as Bing Ads, still offers massive potential for businesses looking to expand their online advertising efforts.
Microsoft Advertising reaches a significant portion of the search engine market, including the Bing search engine, Yahoo search, and their partner sites and tends to provide access to audiences with different demographics and search behaviours compared to Google.
Due to lower competition compared to Google Ads, Microsoft Advertising also often offers lower CPC rates. This can be advantageous for businesses with smaller budgets, allowing them to potentially achieve more cost-effective advertising and maximize their return on investment.
Omni-Channel PPC Management
Working with me in a 1-to-1 relationship means you can access all possible PPC advertising channels in one place.
You won’t need to manage multiple individual agencies because I do it all for you.
With one point of contact and a single, clear channel of communication, you will be able to easier switch budget around and scale into places that are delivering superior results at a moments notice.
By running campaigns across multiple platforms concurrently it allows us to significantly expand your reach and target broader audiences. Different channels attract different types of users, some of which will offer a more attractive return of ad spend (ROAS) or cost per customer acquired (CAC) than others. I will see this in real time and help you capitalise on it.
Also, by diversifying your PPC efforts across multiple channels in this way, you gain flexibility and adaptability. If one channel experiences fluctuations or changes, we can leverage other channels to maintain your advertising presence. This reduces the risk of relying too heavily on a single channel.
Leveraging AI In PPC
No matter the PPC campaign types we choose to deploy, each of them can benefit from powerful machine learning technology.
After getting our ducks in a row e.g. our budgets, ad creatives, goals, and the conversions we want to measure – and giving our campaigns time to build useful data – we can deploy automation settings to turbo charge performance.
You see, over time each PPC platform learns more and more about your business and customer base and begins building a detailed understanding of where increased conversions are likely to come from.
They then use that understanding to match the right adverts, to the right people, at the right time, in the right places – way faster and better than a human can do manually – even me 😉
With these platforms working this fast for us in real time, it allows us to focus on more the more strategic aspects of PPC marketing like finding new customer segments, improving creatives and campaign combinations.
It is important to note, however, that automation should only be deployed when the time is right. A lot of advertisers make the mistake of turning on automated bidding strategies too soon before the platform has had an opportunity to learn. Another mistake they make is no giving their campaigns enough opportunity to breath after switching to automated bidding – often throwing in the towel if things don’t seem to be working, just before the turning point.
This is why it is absolutely critical to entrust your PPC strategy to someone with experience of automation – otherwise expensive mistakes can happen.
Why Work With Me?
Not only have I have been working with Pay Per Click platforms for over 15 years, I am well experienced in all areas of the marketing mix.
Great PPC benefits from great value propositions, copywriting, website layouts and lead nurturing activity – and I will suggest improvements wherever I see opportunity.
You need multiple marketing factors working in unison to ensure exceptional PPC results.
Every business is different, with different challenges, available resources and objectives.
The PPC service I provide is tailored to your business and it’s strategic objectives. I take time to learn about your strengths, your customers and the companies around you.
The benefit is a well-planned and effective PPC strategy that delivers long term success.
I value honesty and realism in business relationships.
I won’t recommend campaigns if I feel there is no need for them, but conversely, I will encourage investment where I believe value can be added.
A good relationship is forged on communication – so staying in touch regularly is important to me.
Google Ads Partner
My extensive experience and record of delivering results with Google Ads over 15+ years has helped me achieve Google Partner status.
This helps me, and client accounts, stay on top of all the latest Google feature releases – keeping you one step ahead of the competition.
Free PDF Download - How I Build Winning Google Ads Campaigns
Download Free PDF
For management fees and what to expect when working with me, download a PDF that explains how I systematically approach Google Ad account launches – a proven process for delivering outstanding results.
T: 0117 230 2343
Raw Space Studios
111 Gloucester Road
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